Burda Style USA?
A Burda Style just for North America?
The latest press release from Burda seems to indicate a new focus for the Burda Style brand.
From the April 11, 2013 press release:
Immediate initiatives for Burda Style USA include:
· Creation of a Burda Style USA publishing program; encompassing the Burda Style magazine, various e-mags, books and e-books, as well as themed PDF pattern collections, using interactive content and the extensive library of patterns and instruction programs
· Developing and launching direct-to-consumer online products and services – including extensive online education programs, a pattern release program with upwards of 20 new projects per month, as well as transactions in sewing related products
· Growing the US online audience through comprehensive SEO/SEM campaigns, email list optimization, social media activities, editorial promotion
· Creating exclusive Burda Style USA sewing kits and VIP programs
You can find the full release here.
What do you think? What would you like to see?